iZZi Gadgets : sizing up the market opportunity / Doreen E. Shanahan & Marlene A. Biseda.

Format:

Book

Author/Creator:

Shanahan, Doreen E., author.

Biseda, Marlene A., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

iZZi Gadgets (Firm).

Marketing--Management--Case studies.

Marketing.

Marketing--Management.

Small business marketing.

New products--Marketing.

New products--Marketing--Case studies.

New products.

Small business marketing--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

As the CEO and one of the founders of iZZi Gadgets, Jayson Guzman had seen the entrepreneurial company grow from product inception in 2010 to product debut in 2013. The company's lens and case attachments enabled iPhone users' enhanced lens capability and improved photo-taking ergonomics. By the end of 2013, the firm had sold 2,500 units, and now, in April 2015, the firm generated revenues of nearly US$1.2 million. Jayson felt there was tremendous opportunity to grow sales for his company's products. He wanted to reach a broader audience with new products, to expand distribution, and to increase the company's investment in marketing. Expansion, however, would require additional funding. Jayson had secured an initial meeting with a potential investor to discuss the market opportunity. This case study examines this topic.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473975156

OCLC:

1017726861

Access Restriction:

Restricted for use by site license.