2 options
Samuel Adams and the U.S. beer industry / Addington M. Coppin & Cynthia E. Miree.
- Format:
- Book
- Author/Creator:
- Coppin, Addington M., author.
- Miree, Cynthia E., author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Samuel Adams Company.
- Beer industry--United States--Case studies.
- Beer industry.
- Microbreweries--United States--Case studies.
- Microbreweries.
- New products--United States--Management--Case studies.
- New products.
- Management.
- United States.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processes can fundamentally change competitive conditions within an industry.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781473966956
- OCLC:
- 1017731386
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.