Suprajit Engineering Limited / R. Srinivasan.

Format:

Book

Author/Creator:

Srinivasan, R. (Professor at Indus Business Academy), author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Suprajit Engineering Limited (SEL) was set up by Mr Ajith Kumar Rai, who serves as its Managing Director, when he returned as a fresh graduate from Canada. Foreseeing a boom in the country's automobile market, Ajith decided to establish an automotive cable-manufacturing unit. His clarity of vision convinced TVS Motors to invest in setting up Suprajit Engineering as a small, one-unit firm in Bangalore, a fast-growing Indian metro. Beginning in 1987 as a small-scale automotive cable manufacturer, Suprajit is now a public listed company, with some of the world's biggest automobile companies as clients, products spanning a wide range of automotive and non-automotive parts and eleven manufacturing units. This case traces the inspiring story of Suprajit Engineering Limited.

Notes:

Originally Published in: Srinivasan, R. (2013). Suprajit Engineering Limited. Asian Journal of Business Management Cases, 10(1), 77-95. DOI: 10.1177/0972820112471260.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9789351508373

OCLC:

1017727493

Access Restriction:

Restricted for use by site license.