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Interface : prize-winning, sustainable modular flooring / Daniel W. Baack, Eric G. Harris & Donald Baack.

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Baack, Daniel W., author.
Harris, Eric G., author.
Baack, Donald, author.
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Language:
English
Subjects (All):
Interface, Inc.
Sustainable development--Case studies.
Sustainable development.
Marketing--Case studies.
Marketing.
Genre:
Case studies.
Physical Description:
1 online resource : illustrations (black and white, and colour).
Place of Publication:
[London] : SAGE, 2016.
System Details:
text file
Summary:
Interface, Inc., winner of the inaugural Sustainability Survey, is a global corporation which markets modular carpet. This case study examines Interface's commitment to sustainability through its marketing strategy. Readers are asked to evaluate Interface's current position as a leader in sustainable practice and how the corporation can ensure continued success in this area.
Notes:
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Interface: Prize-Winning, Sustainable Modular Flooring. In International marketing (pp. 260-261). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
No ILL or scholarly sharing allowed.
Description based on online resource; title from home page (viewed on April 27, 2016).
ISBN:
9781506322889
OCLC:
1017716737
Access Restriction:
Restricted for use by site license.

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