Mobilink, pricing under competition / Farid Ahmad & Eshan ul Haque.

Format:

Book

Author/Creator:

Ahmad, Farid, author.

Haque, Eshan ul, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Pricing--Case studies.

Pricing.

Cell phone services industry--Pakistan--Case studies.

Cell phone services industry.

Pakistan.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Mobilink management needs to come up with a response to the entry of Telenor in the Pakistani cellular phone market. Contrary to Mobilink's expectations and hopes, Telenor entered the market with a lower, and much simpler, pricing strategy. Mobilink being the dominant player (63 per cent market share) needs to think through its options. As a large player, responding too aggressively to this lower price (by a multinational with deep pockets) could lead to a long-term price war in which Mobilink stands to lose the most. On the other hand, a weak response might send the wrong signals not only to Telenor but also to other entrants in the wing. The managers have a variety of pricing options to choose from.

Notes:

Originally Published in: Ahmad, F., & ul Haque, E. (2011). Mobilink-Pricing under competition. Asian Journal of Management Cases, 8(1), 7-28. DOI: 10.1177/097282011000800103.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 25, 2016).

ISBN:

9789351503811

OCLC:

1017711934

Access Restriction:

Restricted for use by site license.