RentYourFashion.com (B) / Sanjeev Tripathi.

Format:

Book

Author/Creator:

Tripathi, Sanjeev, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Fashion Destination.

Clothing trade--India--Ahmadābād--Case studies.

Clothing trade.

India--Ahmadābād.

Retail trade--India--Ahmadābād--Management--Case studies.

Retail trade.

Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Vishal had taken over Fashion Destination a clothing retail shop, from his father after getting his management degree from Well Known Institute of Management in Western India (WIMWI). Soon, he felt the need to venture into a new business, which was of clothing and accessory rentals. He did some research using publicly available data sources and the existing business models and was convinced that there existed a serious opportunity in this business. However, Vishal wanted to be sure about the exact potential of the business and also understand the consumer perceptions and expectations related to this.

Notes:

Originally published: Tripathi, S. (2014). RentYourFashion.com (B). MAR0463(B). Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473993006

OCLC:

1017715171

Access Restriction:

Restricted for use by site license.