Unintended acceleration : Toyota's recall crisis / David Austen-Smith, Daniel Diermeier & Eitan Zemel.

Format:

Book

Author/Creator:

Austen-Smith, David, author.

Diermeier, Daniel, author.

Zemel, Eitan, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Toyota Jidōsha Kabushiki Kaisha.

International business enterprises--Management--Case studies.

International business enterprises.

International business enterprises--Management.

Crisis management.

Organizational behavior--Case studies.

Organizational behavior.

Crisis management--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In late 2009 Toyota became the subject of media and government scrutiny after multiple deaths and injuries were attributed to accidents resulting from the unintended and uncontrolled acceleration of its cars. Despite Toyota's voluntary recall of 4.2 million vehicles for floor mats that could jam the accelerator pedal and a later recall to increase the space between the gas pedal and the floor, the company insisted there was no underlying defect and defended itself against media reports and regulatory statements that said otherwise. This case examines Toyota's reaction as the crisis escalated.

Notes:

Originally Published in: Austen-Smith, D., Diermeier, D., & Zemel, E. (2012). Unintended Acceleration: Toyota's Recall Crisis. 5-311-504. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473977372

OCLC:

1017726329

Access Restriction:

Restricted for use by site license.