Palm Computing in 1994 / Rashi Glazer, B. J. Asirvatham, Tim Mai, Narayana Mani, Paul Rogers.

Format:

Book

Author/Creator:

Glazer, Rashi, author.

Asirvatham, B. J., author.

Mai, Tim, author.

Mani, Narayana, author.

Rogers, Paul, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Palm Computing (Firm).

Marketing--Management.

Marketing.

Product management.

New products.

Computer software.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

In 1992, Palm Computing was founded to create add-on software for the emerging Personal Digital Assistant (PDA) market. Initial buyers of PDAs were often computer-savvy and enthusiastic about new technologies, and while industry analysts and the press expected PDAs to be the next trend in computing, many offerings failed as badly as earlier pen computers. By working with many different PDA vendors, Palm gained experience with the strengths and weaknesses of PDA products then on the market. Many Palm employees used (or, at least, tried to use) PDA products themselves. Users of Palms add-on software provided valuable feedback about what they wanted and did not want in a PDA. Palm then developed the Pilot device, and the next task was to create an equally solid marketing plan.

Notes:

Originally published in Glazer, R., Asirvatham, B. J., Mai, T., Mani, N., & Rogers, P. (2000). Palm Computing in 1994. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526410788

OCLC:

1017731504

Access Restriction:

Restricted for use by site license.