Millat Tractors Limited : has the time come to say goodbye to Massey Ferguson? / Muhammad Shakeel Sadiq Jajja, Syed Zahoor Hassan.

Format:

Book

Author/Creator:

Jajja, Muhammad Shakeel Sadiq, author.

Hassan, Syed Zahoor, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Business planning.

Millat Tractors Limited.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Mr. S. M. Irfan Aqueel, CEO Millat Tractors Limited (MTL) had to chalk out a company strategy and action plan for dealing with MTLs contractual obligations with Massey Ferguson (MF). If MTL continued the technology partnership with MF, MTL would not be able to export tractors. Exporting tractors was important for MTL because the local tractor demand had slashed to half in the past couple of years thus leaving half of the production capacity of MTL and its 250 vendors unutilized. On the other hand, breaking ties with MF would generate several challenges for MTL in the local market. Aqueel had to present his recommendations and action plan about how to move forward.

Notes:

Originally published in Jajja, M. S. S., & Hassan, S. Z. (2016) Millat Tractors Limited: Has the time come to say goodbye to Massey Ferguson? The Asian Journal of Management Cases, 13(1), 122. DOI:.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526405814

OCLC:

1017725376

Access Restriction:

Restricted for use by site license.