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TravelSmart : an international approach using social marketing techniques to change travel behaviour / Ewen MacGregor & Colin Ashton Graham.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- MacGregor, Ewen, author.
- Graham, Colin Ashton, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Choice of transportation--Case studies.
- Choice of transportation.
- Social marketing--Case studies.
- Social marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case presents an example of the application of behaviour change tools and methods to the task of shifting travel demand from car trips to alternative transport modes. Through analytical marketing analysis techniques (segmentation, the Marketing Mix and the 4Ps) we gain insights into the successful TravelSmart project. This project, first created in Perth in Western Australia, came to be adopted by cities all over the world.
- Notes:
- Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). TravelSmart: An International Approach using Social Marketing Techniques to Change Travel Behaviour. In Social marketing casebook (pp. 64-76). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 8, 2016).
- ISBN:
- 9781473933811
- OCLC:
- 1017723403
- Access Restriction:
- Restricted for use by site license.
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