Woolworths Foods : high-end retail in tough economic times / Claire Beswick & Thabo Mosala.

Format:

Book

Author/Creator:

Beswick, Claire, author.

Mosala, Thabo, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Woolworths.

Strategic planning--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In February 2009, Julian Novak, Woolworths divisional director of food, announced a new strategy for the company's food division. The South African retail sector had been affected by the global economic downturn and conditions were grim. By August 2008, Woolworths Food had already shown a drop in market share. Novak's new strategy included drastic reductions in prices and a variety of special deals and discounts. It was essential to attract lost customers back into its shops. Would Woolworths be able to do this while maintaining its quality/value proposition?

Notes:

Originally Published in: Beswick, C., & Mosala, T. (2013). Woolworths Food: High-end Retail in Tough Economic Times. WBS-2013-23. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 26, 2016).

ISBN:

9781473960824

OCLC:

1017727407

Access Restriction:

Restricted for use by site license.