The "Mobile You" breathalyzer / Daniel W. Baack, Eric G. Harris & Donald Baack.

Format:

Book

Author/Creator:

Baack, Daniel W., author.

Harris, Eric G., author.

Baack, Donald, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Marketing research--Case studies.

Marketing research.

Export marketing--Case studies.

Export marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks readers to consider how Youtoi should conduct its market research and whether it will be as successful in Germany as in Japan.

Notes:

Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The "Mobile You" Breathalyzer. In International marketing (pp. 221-222). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781506322902

OCLC:

1017726787

Access Restriction:

Restricted for use by site license.