Kraft Foods : krafting the case for Cadbury / Sunny Hsia, Adrienne Coyle, Dag Brummett, James S. O'Rourke.

Format:

Book

Author/Creator:

Hsia, Sunny, author.

Coyle, Adrienne, author.

Brummett, Dag, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Kraft Heinz Company.

Cadbury (Firm).

Confectionery--Mergers.

Confectionery.

Consolidation and merger of corporations.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

During a tumultuous time that began at the end of 2009, Perry Yeatman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British confectioner, Cadbury. The complexities of managing two cross-cultural deals, while television commentator Jim Cramer places your CEO on his "Wall of Shame" and the worlds best-known investor, Warren Buffett, releases personal statements against a possible merger, could water down your message and take focus away from the main audience, the shareholders.

Notes:

Originally published: Hsia, S., Coyle, A., Brummett, D., & ORourke, J. S. (2010). Kraft Foods: Krafting the case for Cadbury. 10-04. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526405678

OCLC:

1017711773

Access Restriction:

Restricted for use by site license.