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Mars, Incorporated : Skittles becomes part of a controversial shooting / Matthew Boylan, Joseph Gibilisco, Douglas McCallum, James S. O'Rourke.
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- Book
- Author/Creator:
- Boylan, Matthew, author.
- Gibilisco, Joseph A., 1924- author.
- McCallum, Douglas (James Douglas), author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Mars, Incorporated.
- Brand name products.
- Branding (Marketing).
- Murder--Florida.
- Murder.
- Florida.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.
- Notes:
- Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403056
- OCLC:
- 1017732671
- Access Restriction:
- Restricted for use by site license.
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