Vantive Corporation customer interaction software / Rashi Glazer, James Bergkamp, Scott Linkcke, Prasad Sabada, Ken Chulz.

Format:

Book

Author/Creator:

Glazer, Rashi, author.

Bergkamp, James, author.

Linkcke, Scott, author.

Sabada, Prasad, author.

Chulz, Ken, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Vantive Corporation.

Marketing.

Business planning.

Computer software industry.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive's software should be classified as Customer Interaction Software for which Vantive also provides services and consulting to support the software and maximize its efficiency to the client. While the future is looking bright, the company will ultimately be faced with competition from major players in other software markets like Oracle and SAP. It needs a strategy for long-term success in the marketplace.

Notes:

Originally published in Glazer, R., Bergkamp, J., Linkcke, S., Sabada, P., & Chulz, K. (2007). Vantive Corporation customer interaction software. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526410672

OCLC:

1017722575

Access Restriction:

Restricted for use by site license.