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D.light Design : marketing channel strategies in India / Anne Coughlan & Benjamin Neuwirth.
- Format:
- Book
- Author/Creator:
- Coughlan, Anne T., author.
- Neuwirth, Benjamin, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- d.light Design (Firm).
- Marketing channels--Case studies.
- Marketing channels.
- New products--Case studies.
- New products.
- New business enterprises--Case studies.
- New business enterprises.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case looks at a new start-up company, d.light Design, as it was seeking to go to market in India with its solar-powered LED lamps in 2009. Sam Goldman, founder and chief customer officer of d.light, was in New Delhi, India; his business-school friend and co-founder Ned Tozun was in China, the site of the company's manufacturing plant.
- Notes:
- Originally Published in: Coughlan, A., & Neuwirth, B. (2015). d.light Design: Marketing Channel Strategies in India. 5-214-255. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 28, 2016).
- ISBN:
- 9781473969704
- OCLC:
- 1017732190
- Access Restriction:
- Restricted for use by site license.
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