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General Motors Corporation : communicating a new vision for survival (B) / Lina Sorenson, Timothy Whitehead, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Sorenson, Lina, author.
- Whitehead, Timothy, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- General Motors Corporation.
- Corporations--Finance.
- Corporations.
- Crisis management.
- Automobile industry and trade.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding. If the company could not convince the legislators to assist the company through the economic downturn, then the company would soon be bankrupt. The case explores the various causes of the General Motors predicament, the communications strategy employed leading into the congressional hearings, as well as the outcome.
- Notes:
- Originally published in Sorenson, L., Whitehead, T., & ORourke, J. S. (2009). General Motors Corporation: Communicating a new vision for survival (B). 09-09 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526404541
- OCLC:
- 1017726874
- Access Restriction:
- Restricted for use by site license.
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