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Marketing headaches / Daniel W. Baack, Eric G. Harris & Donald Baack.
- Format:
- Book
- Author/Creator:
- Baack, Daniel W., author.
- Harris, Eric G., author.
- Baack, Donald, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Export marketing--Case studies.
- Export marketing.
- Analgesics industry.
- Analgesics industry--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide.
- Notes:
- Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Marketing headaches. In International marketing (pp. 481-482). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781506323176
- OCLC:
- 1017725867
- Access Restriction:
- Restricted for use by site license.
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