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Natural Pain Relief Inc. : product growth through infomercials in the US food supplements market / Linda Pickthorne Fletcher, Marilyn M. Helms, Marilyn Willis.
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- Book
- Author/Creator:
- Fletcher, Linda Pickthorne, author.
- Helms, Marilyn M., 1962- author.
- Willis, Marilyn, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Natural Pain Relief Inc.
- Pharmaceutical industry--Marketing.
- Pharmaceutical industry.
- Infomercials.
- Dietary supplements--Marketing.
- Dietary supplements.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Dr. Scott Pierce is a well respected veterinarian in the equine industry. His research into hyaluronic acid (HA), a supplement used to treat joint conditions in horses, led him to develop products for humans. As an innovative entrepreneur, Dr Pierce considers ways to brand and market his new food supplement to US consumers. The case profiles his foray into infomercial marketing and the challenges he faced as he searched for partners, suppliers and distributors.
- Notes:
- Originally published in Pickthorne Fletcher, L., Helms, M., & Willis, M. (2008). Natural Pain Relief Inc: Product growth through infomercials in the US food supplements market. The International Journal of Entrepreneurship and Innovation, 9(3), 207213. DOI:.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473995949
- OCLC:
- 1017720732
- Access Restriction:
- Restricted for use by site license.
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