2 options
"Keep it safe" : minimizing alcohol-related harm through street interventions / Ros Jervis & Michelle Smith.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Jervis, Ros, author.
- Smith, Michelle (Author), author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Drinking of alcoholic beverages--Health aspects--England--Wolverhampton--Case studies.
- Drinking of alcoholic beverages.
- Drinking of alcoholic beverages--Social aspects--England--Wolverhampton--Case studies.
- Social marketing--Case studies.
- Social marketing.
- Drinking of alcoholic beverages--Social aspects.
- Drinking of alcoholic beverages--Health aspects.
- England--Wolverhampton.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme.
- Notes:
- Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). "Keep It Safe": Minimizing Alcohol-related Harm Through Street Interventions. In Social marketing casebook (pp. 183-195). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 8, 2016).
- ISBN:
- 9781473928176
- OCLC:
- 1017716736
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.