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Kraft Foods, Inc. : the cost of advertising on children's waistlines / Timothy Housman, Pauline Hwa, James S. O'Rourke.
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- Book
- Author/Creator:
- Housman, Timothy, author.
- Hwa, Pauline, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Kraft Heinz Company.
- Food industry and trade--Health aspects.
- Food industry and trade.
- Food industry and trade--Marketing.
- Children--Nutrition.
- Children.
- Social responsibility of business.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Kraft is known for providing quality in food and beverage products to more than 99% of U.S. households, but today, with health conscious consumers who blame the rise in childrens obesity on food marketing, Kraft is under fire for making less healthy foods and promoting them to children. The challenge for Kraft is to communicate a commitment to a healthy lifestyle and to stricter marketing standards for children while maintaining profitability.
- Notes:
- Originally published: Housman, T., Hwa, P., & ORourke, J. S. (2006). Kraft Foods, Inc.: The cost of advertising on childrens waistlines. 06-13. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406019
- OCLC:
- 1017727551
- Access Restriction:
- Restricted for use by site license.
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