Ningbo FOTILE Kitchen Ware Co., Ltd. / F. Warren McFarlan, Xiaoming Zheng & Yuren Fang.

Format:

Book

Author/Creator:

McFarlan, F. Warren (Franklin Warren), author.

Zheng, Xiaoming, author.

Fang, Yuren, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Ningbo fang tai chu ju you xian gong si.

Technological innovations--China--Case studies.

Technological innovations.

Corporate culture--China--Case studies.

Corporate culture.

China.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

On 25 March 2013, Ningbo FOTILE Kitchen Ware Co., Ltd. (hereinafter referred to as 'FOTILE') launched its new generation exhaust hood series. The company's staff members were proud of this latest product that combines cutting-edge design with super effective, low-noise fume removal technology. The media had also praised this product as China's most effective range hood. FOTILE President Mao Zhongqun, however, was not concerned about the release of the company's new products, but rather about the sustainability of the company's technological innovation capability, as well as its culture and how they would impact sales. This case study discusses these concerns.

Notes:

Originally Published in: McFarlan, F. W., Zheng, X., & Fang, Y. (2013). Ningbo FOTILE Kitchen Ware Co., Ltd. 6-813-351. Beijing: Tsinghua SEM China Business Case Center.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781473961579

OCLC:

1017729193

Access Restriction:

Restricted for use by site license.