American Greetings : an automation versus outsourcing dilemma / Andrea R. Nagy, Gene Lee & Arthur Swersey.

Format:

Book

Author/Creator:

Nagy, Andrea R., author.

Lee, Gene, author.

Swersey, Arthur J., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

American Greetings Corporation.

Business logistics--Case studies.

Business logistics.

Contracting out--Case studies.

Contracting out.

Automation--Case studies.

Automation.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century.

Notes:

Originally Published in: Nagy, A. R., Lee, G., & Swersey, A. (2008). American Greetings: An Automation versus Outsourcing Dilemma. 08-010. New Haven, CT: Yale School of Management, Yale University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473973978

OCLC:

1017729452

Access Restriction:

Restricted for use by site license.