2 options
Pedigree growth strategy (A) / Tim Calkins, Ann Deming.
- Format:
- Book
- Author/Creator:
- Calkins, Tim, author.
- Deming, Ann, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Pedigree Petfoods (Firm)--Case studies.
- Pedigree Petfoods (Firm).
- Pet food industry--United States--Case studies.
- Pet food industry.
- Corporations--United States--Growth--Case studies.
- Corporations.
- Business planning--Case studies.
- Business planning.
- Growth.
- United States.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Julie Smith, brand manager for dog food manufacturer Pedigree, has to determine how best to jump-start growth in the slumping business. The (A) case centers on the debate over which type of strategy to pursue, brand building versus in-store activity, while the (B) case focuses on the concept of cause marketing as a growth strategy.
- Notes:
- Originally published: Calkins, T., & Deming, A. (2010). Pedigree growth strategy (A). 5-110-010(A). Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473992825
- OCLC:
- 1017713893
- Access Restriction:
- Restricted for use by site license.
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