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Developing new spectacles / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- New products--Case studies.
- New products.
- Eyeglass industry--Italy--Case studies.
- Eyeglass industry.
- Italy.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study considers how new product development is managed in SMEs, as demonstrated by the Italian spectacle industry. In particular, there are a number of influential factors acting on the new product development process, which can go some way to ensure ongoing success.
- Notes:
- Originally Published in: Chaston, I. (2010). Developing New Spectacles. In Entrepreneurial management in small firms (p. 139). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939004
- OCLC:
- 1017729187
- Access Restriction:
- Restricted for use by site license.
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