The price of beauty / Breda McCarthy.

Format:

Book

Author/Creator:

McCarthy, Breda, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Business ethics--Case studies.

Business ethics.

Beauty culture.

Beauty culture--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case study raises ethical issues in the context of the beauty industry. A wide range of goods and services are available to improve the hand that Mother Nature has dealt us. Billions of dollars are spent by consumers annually on appearance-enhancing products and services such as breast augmentation, face lifts, hair-loss treatments, skin lightening, liposuction and anti-ageing, skincare products. This case poses questions about values. Do marketers excessively promote the idea that happiness depends on having youthful looks and a beautiful face? Is it ethical to market happiness by focusing on one's physical appearance? Do marketers promote a culture of superficiality? Do marketers take advantage of vulnerable groups such as insecure, ageing adults or young females at the bottom of the pyramid?

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 21, 2016).

ISBN:

9781473937482

OCLC:

1017727315

Access Restriction:

Restricted for use by site license.