At Ford, turnaround is job one / James B. Shein & Matt Bell.

Format:

Book

Author/Creator:

Shein, James B., 1942- author.

Bell, Matt, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Ford Motor Company.

Mulally, Alan R.

Corporate turnarounds--Case studies.

Corporate turnarounds.

Leadership--Case studies.

Leadership.

Corporate governance.

Corporate governance--Case studies.

Business planning--Case studies.

Business planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The case opens with the Ford Motor Company seemingly on the path toward bankruptcy. Ford had been bleeding red ink for more than ten years when it decided in 2006 that continuing the same turnaround attempts was not going to right the ship. The company was facing significant external challenges, such as intense competition and changing consumer preferences, as well as internal challenges, such as quality and design issues and a stifling level of corporate complexity. As the case begins, CEO Bill Ford has taken the unusual step of hiring an auto industry outsider as his replacement. Alan Mulally, a thirty-seven-year Boeing veteran and principal architect of the venerable airplane manufacturer's own massive and successful turnaround, wasted little time in getting to know the business.

Notes:

Originally Published in: Shein, J., & Bell, M. (2012). At Ford, Turnaround Is Job One. 5-211-250. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 28, 2016).

ISBN:

9781473970533

OCLC:

1017725190

Access Restriction:

Restricted for use by site license.