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Bank of America's debit card fee : corporate strategy vs. consumer perception (A) / Jessica Bonanno, Jason Guindon, Patrick Riley, Jonathan Stevens, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Bonanno, Jessica, author.
- Guindon, Jason, author.
- Riley, Patrick, author.
- Stevens, Jonathan, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Bank of America--Public opinion.
- Bank of America.
- Banks and banking, International--Public relations.
- Banks and banking, International.
- Banks and banking--Service charges.
- Banks and banking.
- Public opinion.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage. Due to the backlash, Bank of America was faced with a difficult dilemma: proceed as planned and face a public relations nightmare or cancel the fee program, lose billions, and be forced to answer to shareholders.
- Notes:
- Originally published: Bonanno, J., Guindon, J., Riley, P., Stevens, J., & ORourke, J. S. (2013). Bank of Americas debit card fee: Corporate strategy vs. consumer perception (A). 13-04 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403988
- OCLC:
- 1017713163
- Access Restriction:
- Restricted for use by site license.
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