Creating an innovation engine : how cities can transform land into knowledge capital / Clifford Wymbs.

Format:

Book

Author/Creator:

Wymbs, Cliff, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

National Book Committee.

City planning--Economic aspects--Case studies.

City planning.

Economic conditions.

City planning--Economic aspects.

New York (N.Y.)--Economic conditions--Case studies.

New York (N.Y.).

New York (State)--New York.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case provides unique, urban economics perspectives on how city managers in governments can identify ways to leverage fixed nonperforming assets and transform them into future growth engines and talent magnets. This process begins with a city planner's vision of the future, packaged in the form of a Request for Proposal (RFP), followed by a marketing plan to attract interest from universities around the world, obtain commitments of hundreds of millions of dollars in investment, and ultimately fulfill the critical void in the high tech entrepreneurship area. The attributes of New York City are somewhat unique and different when compared to a traditional product; however, many traditional business concepts still apply, e.g., creating a brand (for NYC - High Tech), and locating funding sources.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 26, 2016).

ISBN:

9781473938533

OCLC:

1017732832

Access Restriction:

Restricted for use by site license.