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Mowana Spa : a top-to-toe experience / Nathalie Chinje, Alison Gaylard.
- Format:
- Book
- Author/Creator:
- Chinje, Nathalie, author.
- Gaylard, Alison, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Indaba Hotel. Mowana Spa.
- Indaba Hotel.
- Health facilities--South Africa--Johannesburg.
- Health facilities.
- Hotel management--South Africa--Johannesburg.
- Hotel management.
- Hospitality industry--South Africa--Johannesburg--Marketing.
- Hospitality industry.
- South Africa--Johannesburg.
- Marketing.
- Hospitality industry--South Africa--Johannesburg--Management.
- Management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was becoming increasingly competitive and now, in September 2015, Hunink was reviewing all that she and her team had done to create an experience that would set Mowana apart from the many other day spas in the suburb of Fourways. She wondered what the spa was getting right and what else it could do to grow its customer base.
- Notes:
- Originally published: Chinje, N., & Gaylard, A. (2015). Mowana Spa: A Top-to-toe Experience. WBS-2015-15. Johannesburg: The Case Centre, Wits Business School.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473994959
- OCLC:
- 1017732891
- Access Restriction:
- Restricted for use by site license.
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