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The Walt Disney Company : Disney's California Adventure / Freddie Arellano, Mark Felder, Michael Watt, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Arellano, Freddie, author.
- Felder, Mark, author.
- Watt, Michael, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Walt Disney Company.
- Strategic planning.
- Amusement parks--California.
- Amusement parks.
- California.
- Disneyland (Calif.).
- Branding (Marketing).
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Disney's California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and entice visitors to extend their vacations. With a goal of at least seven million annual visitors, the park underperformed and was widely criticized. California Adventure threatened to erode Disney's brand equity.
- Notes:
- Originally published in Arellano, F., Felder, M., Watt, M., & ORourke, J. S. (2011). The Walt Disney Company: Disneys California adventure. 11-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403896
- OCLC:
- 1017716967
- Access Restriction:
- Restricted for use by site license.
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