Sonic restaurants : does its drive-in business model limit future growth potential? / Alan Hoffman, Natalia Gold.

Format:

Book

Author/Creator:

Hoffman, Alan, author.

Gold, Natalia, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Sonic Corp.

Business planning--Case studies.

Business planning.

Sonic Corp--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Sonic is an iconic American drive-in fast-food chain with nearly thousands of franchise establishments across the vast land of the United States by 2014. As Sonic continued to expand, it ran into various hurdles. The most daunting challenge was to enter urban environments where space was too scarce to make drive-in possible. At the same time, while the drive-in model was highly effective in the US thanks to nostalgia, it did not have the same emotional appeal to international consumers. Should Sonic move away from the drive-in model and reinvent itself? If so, would it become just another fast food burger joint with a customizable menu? And how could it compete with larger players such as McDonald's and Burger King that already had a substantial urban and international presence?

Notes:

Originally Published InHoffman, A., & Gold, N. (2015). Sonic Restaurants: Does its drive-in business model limit future growth potential? Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526427601

OCLC:

1017713821

Access Restriction:

Restricted for use by site license.