TeleSehat : a telemedicine start up / Bilal Farooq & Syed Zahoor Hassan.

Format:

Book

Author/Creator:

Farooq, Bilal, author.

Hassan, Syed Zahoor, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

New business enterprises--Case studies.

New business enterprises.

Social entrepreneurship--Case studies.

Social entrepreneurship.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case illustrates the use of innovation process by the technology company Comcept to build a profitable telemedicine start up in Pakistan called TeleSehat. Previous efforts in this area had been rudimentary and philanthropic. The case highlights the market need for telemedicine in the country, and provides an account of the innovative technology products, clinical processes and awareness campaigns developed by the company. It provides a good background to discuss the challenges and risks that the company faces, as it looks to form strategic partnerships to transition from its startup stage towards becoming profitable.

Notes:

Originally Published in: Farooq, B., & Hassan, S. Z. (2012). TeleSehat: A Telemedicine Start Up. Asian Journal of Management Cases, 9(2), 141-161. DOI: 10.1177/0972820112454246.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9789351508311

OCLC:

1017711553

Access Restriction:

Restricted for use by site license.