HTC Corporation : a different kind of leadership of Cher Wang / P.R. Bhatt.

Format:

Book

Author/Creator:

Bhatt, P. R., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Wang, Cher.

HTC Corporation.

Leadership--Case studies.

Leadership.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

HTC Corporation was started as a manufacturer of personal digital assistants (PDAs) in 1997 and later shifted to manufacturing smartphones for branded handset companies and for service providers such as T-Mobile, Vodafone, Orange, Sprint, Cingular, Verizon and NTT DoCoMo as an original design manufactures (ODMs) in 2002. In 2007, HTC had taken a strategic decision to manufacture branded products and sold smartphones under its own name. The main competitors of HTC in smartphone industry were Apple, Samsung, Research in Motion (RIM), Nokia and Huawei. HTC took a number of distinct paths to drive differentiation of its products which included a superb User Interface (UI) and applications (for e-mailing, screen locking, dialing and picture taking among others) that provided a unique experience to HTC users.

Notes:

Originally Published in: Bhatt, P. R. (2013). HTC Corporation: A different kind of leadership of Cher Wang. South Asian Journal of Business and Management Cases, 2(2), 217-228. DOI: 10.1177/2277977913509177.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 25, 2016).

ISBN:

9789351503354

OCLC:

1017716807

Access Restriction:

Restricted for use by site license.