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Kickstarter : igniting innovation and sparking controversy / M. Chad Arroyo, Jonathan Sawyer, Jason Torfin, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Arroyo, M. Chad, author.
- Sawyer, Jonathan, author.
- Torfin, Jason, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Kickstarter.com.
- Competition.
- Strategic planning.
- Crowd funding.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition. To date, Kickstarter has experienced stellar growth, despite offering no formal protection to its community of project backers. The key issue is whether this policy is sustainable going forward.
- Notes:
- Originally published in Arroyo, M. C., Sawyer, J., Torfin, J., & ORourke, J. S. (2013). Kickstarter: Igniting innovation and sparking controversy. 13-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403438
- OCLC:
- 1017724143
- Access Restriction:
- Restricted for use by site license.
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