Capilano Honey / Breda McCarthy.

Format:

Book

Author/Creator:

McCarthy, Breda, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Brand name products--Case studies.

Brand name products.

Branding (Marketing)--Case studies.

Branding (Marketing).

Capilano Honey (Firm).

Bee culture--Australia--Case studies.

Bee culture.

Australia.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Capilano is the market leader in Australia's honey processing sector. The company exports to 52 countries, accounting for over 90% of all retail-packed honey exported from Australia, making Capilano one of the most widely distributed Australian food brands internationally. Capilano differentiates itself on quality - the unique and premium taste of Australian honey. However, it has faced many challenges on the road to market leadership. This case examines the example of a product now in the mature stage of its lifecycle as it targets new segments of the market.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473977488

OCLC:

1017725266

Access Restriction:

Restricted for use by site license.