2 options
Advertising jewelry / Daniel W. Baack, Eric G. Harris & Donald Baack.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Baack, Daniel W., author.
- Harris, Eric G., author.
- Baack, Donald, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Advertising--Jewelry--Case studies.
- Advertising.
- Export marketing--Case studies.
- Export marketing.
- Advertising--Jewelry.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment.
- Notes:
- Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Advertising Jewelry. In International marketing (pp. 441-442). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781506323190
- OCLC:
- 1017712818
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.