JustFoodForDogs : the world's first dog kitchen / Stephen M. Rapier & Doreen E. Shanahan.

Format:

Book

Author/Creator:

Rapier, Stephen M., author.

Shanahan, Doreen E., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Marketing--Management--Case studies.

Marketing.

Marketing--Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Founder Shawn Buckley and partner Rudy Poe opened JustFoodForDogs in January 2011 in a 1300 square foot retail kitchen in Newport Beach, California, where they produced and sold human quality healthy food for dogs. In the spring of 2013, confident in their concept, the two partners decided to open a second location in West Hollywood, California. The site for their new location was 50 miles away from their first location. With limited knowledge of the local market in the new location, the founders questioned if the positioning, messaging strategy and brand elements used in their first location would resonate as well in the new market.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473972582

OCLC:

1017726241

Access Restriction:

Restricted for use by site license.