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Edita Foods : prospects for international expansion to Jordan and South Africa / Marina Apaydin & Hend Mostafa.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Apaydin, Marina, author.
- Mostafa, Hend, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Comparative management--Case studies.
- Comparative management.
- Corporations--Growth--Case studies.
- Corporations.
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Corporations--Growth.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The case discusses Edita Foods, an Egyptian company that produced a variety of bakery products such as cakes, croissants, and crispy crackers. The company was able to establish itself in the Egyptian market and build a strong reputation. Moreover, Edita started exporting its products to different markets in the Middle East and became available in 15 countries. The company employed more than 2,000 employees and became a market leader in Libya, Yemen, Palestine, and Iraq.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473974555
- OCLC:
- 1017732649
- Access Restriction:
- Restricted for use by site license.
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