Telefonica : a lean elephant / Henry Chesbrough, Susan Jurado Apruzzese, Maria de Olano Mata.

Format:

Book

Author/Creator:

Chesbrough, Henry, author.

Apruzzese, Susan Jurado, author.

de Olano Mata, Maria, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Telefonica.

High technology industries--Spain--Case studies.

High technology industries.

New business enterprises.

Spain.

New business enterprises--Spain--Case studies.

Small business--Spain--Growth--Case studies.

Small business.

Growth.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

This case shows Telefonica, a large and sophisticated technology company in Spain, try to transform its innovation process. To do so, it is employing Lean Startup techniques. The case provides a detailed look at the companys efforts in this regard, showcasing not only some of the successful outcomes that were realized, but also some of the organizational challenges that have been encountered along the way. As Lean Startup becomes more widespread in the entrepreneurial community, it is spilling over into the corporate world as well. But as this case demonstrates, there are important contextual differences in employing Lean Startup techniques inside a much larger company.

Notes:

Originally published: Chesbrough, H., Juardo Apruzzese, S., & de Olano Mata, M. (2016). Telefonica: A lean elephant. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526407641

OCLC:

1017732242

Access Restriction:

Restricted for use by site license.