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Castlight Health : disrupting the health care industry / Kristiana Raube.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Raube, Kristiana, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Health maintenance organizations--United States--Case studies.
- Health maintenance organizations.
- Castlight Health.
- New products--United States--Marketing--Case studies.
- New products.
- United States.
- Marketing.
- New products--United States--Management--Case studies.
- Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlights clients could research health care costs before receiving care. The case study focuses on the companys newest product, a reference-based pricing product, and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.
- Notes:
- Originally published: Raube, K. (2014). Castlight Health: Disrupting the health care industry. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526407986
- OCLC:
- 1017729034
- Access Restriction:
- Restricted for use by site license.
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