Best Buy : addressing customer concerns and privacy issues / Brian O'Connor, Christopher Owens, Patrick Richards, James O'Rourke.

Format:

Book

Author/Creator:

O'Connor, Brian, author.

Owens, Christopher, author.

Richards, Patrick, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Best Buy (Firm).

Retail trade--Case studies.

Retail trade.

Corporate image--Case studies.

Corporate image.

Consumer satisfaction--Case studies.

Consumer satisfaction.

Privacy, Right of--Case studies.

Privacy, Right of.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million. Campbell states Best Buy lost her laptop while being serviced for repairs and tried to cover up its disappearance for more than five months. Additionally, Best Buy failed to address her concerns about identity theft when she acknowledged that years worth of tax returns were still on the missing laptop. The company must now decide how it will manage its image in response to this allegation and devise a communication strategy to further address customer concerns and privacy issues.

Notes:

Originally published in OConnor, B., Owens, C., Richards, P., & ORourke, J. S. (2009). Best Buy: Addressing customer concerns and privacy issues. 09-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526404312

OCLC:

1017727023

Access Restriction:

Restricted for use by site license.