2 options
TiVo segmentation analysis / Moran Cerf.
- Format:
- Book
- Author/Creator:
- Cerf, Moran, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Market segmentation.
- Marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVos marketing strategy.
- Notes:
- Originally published in Cerf, M. (2016). TiVo Segmentation Analysis. 5-414-753. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473996663
- OCLC:
- 1017727022
- Access Restriction:
- Restricted for use by site license.
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