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Let the cork fly : creativity and innovation in a family business / Luisa Carvalho, Bill Williams.
- Format:
- Book
- Author/Creator:
- Carvalho, Luísa Cagica, 1970- author.
- Williams, Bill, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Pelcor.
- Cork industry--Portugal--Case studies.
- Cork industry.
- Family-owned business enterprises--Portugal--Case studies.
- Family-owned business enterprises.
- Entrepreneurship--Portugal--Case studies.
- Entrepreneurship.
- Portugal.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- This case study explores the growth and internationalization of Pelcor, a traditional company situated in the remote south of Portugal. The Correia family has had a cork factory for over 40 years and they originally produced cork exclusively to sell to other companies. However, due to a crisis in their traditional markets at the turn of the century, a young woman entrepreneur introduced significant changes to the business. This case illustrates how a brand can be developed for international growth and expansion by a small family business. It also highlights the role of an entrepreneur in introducing modernity, innovation and product diversification to allow such a small family firm to reach global markets. Additionally, by using grades of cork that were formerly rejected as waste material, the firm has contributed significantly to the sustainability of this natural resource.
- Notes:
- Originally published in Carvalho, L., & Williams, B. (2014). Let the cork fly: creativity and innovation in a family business. The International Journal of Entrepreneurship and Innovation, 15(2) 127133. DOI: 10.5367/ijei.2014.0146.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473995574
- OCLC:
- 1017713743
- Access Restriction:
- Restricted for use by site license.
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