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ABS Tyres / Arindam Banjeree.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Banjeree, Arindam, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- ABS Tyre Company.
- Small business--Growth.
- Small business.
- Tire industry.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- ABS Tyre Company was lagging behind in the replacement market with minimal brand recall in the market place. It also wanted to protect its domination in the Original Equipment (OE) market since it feared that a low brand recall in the replacement market would backfire in their OE market someday. The company wanted to develop a strategy to expand its replacement market share. Being concerned about its future prospects, the Managing Director of ABS tyres sought the advice of an external consultant, a professor from a business school, to help them structure their process of creating a growth strategy and to formulate a well-considered strategy for growth.
- Notes:
- Originally published: Banjeree, A. (2015). ABS tyres. MAR0435. Ahmedabad: Indian Institute of Management, Ahmedabad.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473988972
- OCLC:
- 1017713097
- Access Restriction:
- Restricted for use by site license.
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