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Musical segmentation / Daniel W. Baack, Eric G. Harris & Donald Baack.
- Format:
- Book
- Author/Creator:
- Baack, Daniel W., author.
- Harris, Eric G., author.
- Baack, Donald, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Market segmentation--Case studies.
- Market segmentation.
- Export marketing--Case studies.
- Export marketing.
- Music audiences.
- Consumers' preferences.
- Consumers' preferences--Case studies.
- Music audiences--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities.
- Notes:
- Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Musical Segmentation. In International marketing (pp. 115-116). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781506322711
- OCLC:
- 1017726496
- Access Restriction:
- Restricted for use by site license.
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