M-Pesa and mobile money in Kenya : pricing for success / Sarit Markovich & Charlotte Snyder.

Format:

Book

Author/Creator:

Markovich, Sarit, author.

Turgeon, Charlotte, 1912-2009, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Safaricom (Firm).

Pricing--Case studies.

Pricing.

Marketing--Case studies.

Marketing.

Electronic funds transfers--Law and legislation--Kenya--Case studies.

Electronic funds transfers.

Electronic funds transfers--Law and legislation.

Kenya.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The Kenyan government's announcement of a new 10% tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-Pesa, which controlled around 80% of the cash transfer market. In response to the new tax, Safaricom, the mobile communications market leader, announced a 10% price increase. This case presents the structure Safaricom established in order to develop a mobile money transfer service in Kenya.

Notes:

Originally Published in: Markovich, S., & Snyder, C. (2013). M-Pesa and Mobile Money in Kenya: Pricing for Success. 5-213-250. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 29, 2016).

ISBN:

9781473970816

OCLC:

1017715294

Access Restriction:

Restricted for use by site license.