Beauty Factory : planning a future in a slow economy / Herb Payne, Nathalie B. Chinje.

Format:

Book

Author/Creator:

Payne, Herb, author.

Chinje, Nathalie B., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Le-Sel Research.

Cosmetics industry--South Africa--Case studies.

Cosmetics industry.

New products--South Africa--Case studies.

New products.

South Africa.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products. As a boutique retailer of beauty and home products, the brand had achieved early success, but growth and profitability had faltered as the economy had weakened. The marketing team believed that the brand had great potential. However, the challenge was to ensure that it reached its potential amidst the changing market conditions. Andrew Frodsham, the owner and CEO of Le-Sel Research, was considering a radical shift in strategy from selling only through its branded Beauty Factory outlets to selling through some or all of the big retail chains in South Africa. In early 2014, he met with his team to map out the future of Beauty Factory.

Notes:

Originally published: Payne, H., & Chinje, N. (2014). Beauty Factory: Planning a Future in a Slow Economy. WBS-2015-05. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473994935

OCLC:

1017730137

Access Restriction:

Restricted for use by site license.