Coca-Cola's MDCs : distribution effectiveness vs social responsibility? / Stephanie Townsend & Geoff Bick.

Format:

Book

Author/Creator:

Townsend, Stephanie, author.

Bick, Geoff, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Coca-Cola Company.

Physical distribution of goods--Africa--Management--Case studies.

Physical distribution of goods.

Social responsibility of business--Africa--Case studies.

Social responsibility of business.

Marketing channels--Africa--Case studies.

Marketing channels.

Management.

Africa.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

By June 2010, The Coca-Cola Company's micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that were once difficult to access. Now social marketers were approaching Coca-Cola for permission to distribute their own products using the MDC network. Paul Fourie, group strategy and business planning director of Coca-Cola Eurasia and Africa, was charged with the task of finding the best way to move forward.

Notes:

Originally Published in: Townsend, S. & Bick, G. (2011). Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility? WBS-2011-4. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781473964136

OCLC:

1017713815

Access Restriction:

Restricted for use by site license.