The air force is ready to respond. Anytime. Anywhere / Breda McCarthy.

Format:

Book

Author/Creator:

McCarthy, Breda, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Airmen--Recruiting--Case studies.

Airmen.

Advertising--Case studies.

Advertising.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The purpose of this case is to demonstrate understanding of the role played by interactive advertising and digital media in appealing to a young target audience. The case study deals with the Australian Defence Force (ADR) and a recent award winning recruitment campaign: "Anytime, Anywhere". The communications objectives were to target the 16-24-year-old demographic in Australia, create awareness of priority roles within the Australian Air Force, excite people and get them to apply for roles in the Air Force. Skill shortages in the labour market and competition from other industry sectors are just some of the barriers faced by the Australian Air Force.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 21, 2016).

ISBN:

9781473937475

OCLC:

1017727249

Access Restriction:

Restricted for use by site license.